Geofencing may be a process of employing a geofence so as to focus on mobile users. This technology is employed by the marketers to gather information about and target their customers as they enter, leave or
stay in specific areas referred to
as geofences.
It uses Wi-Fi, GPS or RFID (Radio Frequency
Identification) to trigger a response on the mobile devices to focus on the consumers for advertising.
In advertising, the mobile device enters
this “virtual fence”, the technology specifically be wont to automatically trigger the display ads or SMS messages, on to the user’s smartphone via apps. you'll define the quantity of your time usually up to 30 days after an opportunity enters your
geofence so as to focus on them with mobile advertisements.
What is Geofence?
It is a virtual perimeter making a true geographical area and you'll see it as a virtual fence. the world can either big as a city or small as
a building. It can take different shapes. For straightforward use cases,
it might be round.
Keeping the user engaged is difficult
and thanks to the overload of
economic messages they receive, users filter the noise. It provides tons of insights about user’s content and
surroundings that help the marketers to adapt their communications
accordingly.
To create a particular geofence:
A map is employed to draw a boundary around the area where you would
like to focus on the consumers in, like your own business, competitor’s
business, the general
public area sort of a shopping
mall, park or maybe a
selected event. By using the Geofencing platform, shapes are going to
be created around the areas that you simply wish to focus on to make the geofences.
With geofencing, marketers can do subsequent things:
Location insights about user’s offline behaviors
are collected, they are:
• Audience segmentation
• Retargeting
• Personalization
• Competitive intelligence and online-offline
attribution.
Location relevant content has got to be sent to the mobile users:
Based on the recently visited location, the knowledge is going to be collected and sent to the users. this may increase the engagement of the app.
Geofencing is often utilized in different possible ways. Below are a number of the samples of how the marketers in various
industries got related to Geofencing:
Automotive: The users are going to be retargeted who have visited a car dealership (either yours or
competitor’s).
Coupons: By using the situation data, we will track the shop visits initiated by coupons.
Retail: Promotional messages are often sent to the patrons who are passing by a store to drive visits.
Mobile payments: The places are often reminded to the users to pay which was previously visited.
Hospitality: during this industry, they capture the feedback shortly after visitors exit of the hotel.
Travel: Enriching the user profiles alongside the traveling history is going to be ultimately useful
for future targeting.
Food reviews: Popular dishes are going to be suggested to the guest who visits the actual restaurant before.
Coffee chain: Discounts are going to be given to the returning customers to create loyalty.
Geofencing technology:
The main function of Geofencing is that it
uses the
situation services to detect a user’s device
within the predefined zone. it's specifically utilized in order to trigger a notification or track visits.
Depending on the provider, the situation services are often varied. Geofencing can use
It is important to notice that your app users need to opt-in for location services in your
app for Geofencing to figure.
Geofencing v/s Geo-targeting:
Both are used for location-based
marketing. the most difference lies within
the firing range and the way it generates the
situation data.
Geotargeting:
Location technology – IP address
Target range - large (Using state or zip code)
There is no real-time targeting, it doesn’t
collect any location data and there's no hardware and maintenance.
It is best for browser marketing.
Geofencing:
Location technology – Wifi/Cellular
Target range – Medium to large (It targets the shop and neighborhood).
It collects the situation data and best for mobile and app marketing.
Benefits of Geofencing ads:
When you use Geofencing marketing to advertise
the business, ready to "> you'll able to
target the users who supported their proximity to your business and will reach the local consumers once they are on their smartphones.
This would help to spread the name of the corporate and its services to consumers near your business.
Consumers might not initially react to your ads, but this manner helps to create the brand with potential customers during a specified area.
People will remember your business next
time once they are within the marketplace for specific products or services.
It is a really effective and efficient thanks to target the
purchasers at a hyper-local level so as to extend the brand awareness and conversions in your area.
When Geofencing technology itself holds numerous benefits, the featured plugin is incredible in its performance.
Geofencing plugin for revive ad server may be a location-based marketing technique
which lets the marketers send the notification to the users during a particular geographical
area.
Compatibility:
Target Device:
Smartphones and tablets.
Operating system:
Android
and ios
Mediums:
Wi-Fi,
Cellular Data, RFID
Ad Formats:
The ads appear within the following two formats:
- Notification ad format – within the notification area, ads will crop up on android or ios devices. When the
user clicks that ad, they're
going to be redirected to the actual website.
- Banner ad
format – This ad will accompany a full banner image or during a text form. When the user clicks
that, they're going to be redirected thereto site.
Benefits of a plugin:
Reach and therefore the engagement is
high:
When the proper ads offered at the proper time to the proper person creates an
enormous engagement with the business. this may drive the new and potential customers to the market area.
Targeting:
When you target the purchasers via ads or messages within the defined geographic area, the
likelihood of attracting the purchasers are going to be more.
Return on Investment:
When we invest anything in business, all we
expect is to urge the specified outcome. during this technique, we could analyze the response and engagement of the users
very clearly. The optimized marketing strategy will always cause a far better ROI.
Marketing supported their need:
After analyzing the necessity of the consumers with previous behavior and interest, we will target them with the relevant sources. This obviously improves the
efficiency of the business. once they receive the contents with the
relevancy, they're going
to remember the products or services for his or her next time purchase. The positive impact is going to be created in their
minds.
Strategic reports:
When you have insights about the purchasers like what they're into and the way much time they're spending during a particular place, which is that the most appropriate target the statement, what's the proper thanks to approaching, these are the items got
to be considered for expanding the business.
By having the accurate reports, the
results are going to
be more profitable.
With the foremost effective Geofencing plugin, you'll boost your business performance at a substantial rate.
To know more details about the plugins and
features -> Click here
