How to improve Click Through Rate (CTR) for your ads

5 ways to improve click-through rate in ads

Indeed it is to be known that, per month the average user of the internet is served around with 1,700 banner ads. We are obvious about the stats: you’re more likely to complete Navy SEAL training or climb Mount Everest than click on a banner ad, etc., but it has to be taken lightly because it is now about how we create banner campaigns leaving behind the herds.

The study about ‘bold copy’ and ‘exciting design’ in relation to improving click-through rate is in abundance which would lead the users to get bored of reading it. These articles would provide the outlines to enhance CTR through boosting across channels and audiences which might additionally introduce a new approach to show advertising through innovative style.

Before we startup, we should be clear with the steps and make sure that we have done with all the boxes for the banner ads:

• Choose the color that matches your brand identity and inspire the right emotion.
• Texts should be readable that is contrast to the background.
• It is necessary to make use of high quality and relevant images. 
• Proceed with a logo that is clear and that stands out.
• Consider animations or in-banner video to withhold viewers’ attention.              

Once you have got done with the above fundamental elements, you can move beyond the basics. It’s time to make exceptional and relevant banner ads that take your conversion rates to a consecutive level.

1. Think mobile-first for the higher click–through rates

In a mobile-first strategy, a company's web presence is designed for mobile devices first and then the desktop. The desktop website design will be made as simple as possible. It can then be upgraded with the additional features that are only accessible to desktop users. It has been many times stated that it is much necessary to optimize your adverts across channels. It is also predicted that by 2022 the mobile would account for 77.2% of all digital ad spend. All the genders usually prefer to know about having a mobile-first strategy and it is known that CTR isn’t the only way for conversion.

For a successful mobile-first strategy, it is necessary to scale the campaigns from the smallest size to the biggest ones. It is still simple once a smart scaling tool is used to optimize your adverts across devices with CMP.  

2. Avoid standardized banners

It is likely to be known that, around 40% of viewers are set to engage with a display ad when it is considered to be a relevant one. Of course, relevant ones can have many forms. You are more likely to engage their interest, by adapting advertisements to the customers which is either with the targeted messaging or taking advantage of external factors. Advertisers are altering campaigns to suit the location, weather, and time of day across channels. Some of the standardized banner campaigns are partly to blame CTR as low as 0.01% but the advertising Industry can give the better ones.

When the key dates and events are scheduled, there would be a great way to increase the relevance of your campaign. For instance, when the work is done based on the e-commerce industry, you can target viewers with those handy Christmas shopping dates. Another inventive way for the brands that can interact with a captive audience is done by moment marketing.  These are all considered just like the suggestions for increasing the relevance of your campaign. Now it is time to know how external factors can be applied to your own banner campaigns.

The impact on CTR rates is as simple as the time of day and days of the week. Comparing to the weekend, CTR rates of the weekdays would drop as much as to 12%. All of those are simple to implement with associate integrated scheduling tool found in premium creative management platforms (CMP).

Use targeting for relevant campaigns

In the GDPR world, targeted or retargeted shouldn’t be taken as a given. In fact, it is not easy to predict that how future targeting will work, but then when it is like targeting, there are many exciting ways to increase the relevance of your campaigns through dynamic creative. To serve adverts that viewers may actually need to check, it's good to use opted-in first-party and public contextual data.

3. Consider where you place your advert

It has been tested already for the placement of the advert ‘above the fold’. The actual reports have shown that adverts that are placed on the top of the page have got more positive views as it attracts easily. Despite thinking about how geographical location and publishers have an effect on CTR, it's higher to suppose beyond the placement of your advert. It is necessary to think about your network and the way that influences conversion. For example, when the search for the blog on My Little Pony hairstyles is adverted with shaving men’s cream on the top of the banner, it might not convert. Certain networks have publishers with relevant and higher viewability rates that will lead to traffic to your brand.

Sometimes location may be an interesting experiment for CTR rates, whereas totally different countries attain differing CTR, with Singapore on the average 0.19% and Finland 0.05%. The place where your advert can have a significant impact on conversion too. You will be more likely to get the most relevant impressions through testing audiences, segments, and times of day for your online ads.

4. Innovate for better click-through rate

Here it is not explained about ‘exciting design’ but it is needed to state for pretty sure that, pictures has to be avoided with bold colours for attraction. Instead, rich media and dynamic creative have to be used to stand above the rest with your banner ads.

Rich media and advanced formats

Advanced formats were something designers may only dream of within the period of time of display advertizement. In recent days, banners is benefited from a range of advanced options in any of the business. For instance, e–commerce could display a selection of products on carousel banners. For iGaming, feeder content like live odds and scores means you can provide for timely and relevant adverts.

It has to be maximised with the space of innovative style and displaying the most relevant info to your potential customers. Even the stats support the use of made media. CTR will be dramatically raised once in-banner is added .The report from Emarketer states that, in the first quarter of 2018, CTR was as high as 0.26% for North America that is drastically higher than our usual average of 0,1%.

Dynamic creative and DCO

When it is linked with dynamic creative, there are so many other possibilities. With the methods of geo-targeting, sequential storytelling, or behavioural prospecting, it is easy to present the right message, to the right person, at the right time.

Dynamic Creative Optimisation (DCO) builds on dynamic creative that is only about automatically tailoring messages. Relevance is a key for conversion, where design elements are automatically adjusted to consider current events. For example, a football banner ad would directly adjust the design depending on who won the match.

Relevant and exciting campaigns convert but nowadays it gets more reach and gets more conversion with new technologies.

5. Optimise with your viewers in mind

Optimisation could be a key, so use tools to detect wherever the problem arises in your adverts. Until you discover the answer that converts best, it's to be considered just simply as a matter and not as a tough task. In traditional display advertising upon publication, the campaigns aren't considered much however with the technology tests, optimization becomes an integral a part of rising your click-through rate.

The video ads plug-in for revive ad server supports ad formats support pre-roll, mid-roll and post-roll, these ad formats will give higher CTR rate compared with display ads. The plug-in also supports companion ads that are used to deliver graphical or text format ads. The companion ads is placed anyplace within the site even the user will combine the companion ads along with video ads. The video ads support MP4 and MPV file types, and once auto load possibility is enabled, the video can begin playing immediately once the user visits the web page.