The change in In - app advertising

Short Description

A very known and popular app for many developers is In-app advertising which provides the creators a boost to user engagement, customer retention, increase in-app purchases and improve user experience.

In-app adverting

It is found that the mobile video ad spends is increased by 239% from the second quarter of 2017 to the second quarter of 2018. This In-app ad business is booming and it is promised for growth in 2019.

Augmented Reality and Virtual reality

A recent launch by Stockholm –based start-up is the first programmatic ad platform for AR and VR native ads. By using a supply-side platform or SSP the company is able to import 2D images into a 3D game map. The CEO and co-founder Niklas Bakos stated that the user viewability is “very close to 100%.”

Artificial Intelligence and Program Ad Buying

AI has proven to be extremely fluid when it comes to the application which acts as a multipurpose answer to different industries that clamors for efficiency, automation, and predictive analysis.

AI is the most basic form which gives relevant data that includes massive, unstructured data, and actionable insights form real-time. Machine learning capability means over time, a program can essentially learn from the new data and the established protocols. In a marketing context, AI and machine learning are being used to predict the future consumer behavior added to it, AI promises to streamline the ad-buying processes for marketers who offer personalized dashboard, chatbot support and many more.

Influencer Marketing

Influencers are social media personalities who are authentic and engaged following. They exist on a level that they have never seen before in the celebrity age endorsements and product placements. Advertisers take over advantage of the trusted relationships which an influencer has with his or her following. Which subsequently position themselves as an equally trustworthy brand. 60% of the customer is more likely to buy a product or service when recommended by their favorite YouTuber, the conversion rates are too lucrative to ignore.

5G Network

Initial standards of 5G were set back in 2017 where they saw the official rollout of the 5th generation from the Verizon. 5G has improved its predecessor 4G in terms of greater speed and interconnectivity among the smart devices which is a growing trend in tech.

This lightning-rapid connectedness is anticipated to have incredible advantages for marketers. Digiday paints the picture of a family with the help of Amazon’s Alexa to source a recipe for dinner where it sounds to be futuristic but still the future of 5G is not so far.

Marketers can leverage faster load times and give up high resolution along with the advanced retargeting, hyper-targeting and inter-device advertising just to reach more consumers. It will especially be useful as more people incorporate smart devices into their daily lives.

Blockchain

Blockchain is an encrypted digital ledger technology where it has been used in recent years to support infrastructure and expedite payments across a shared network. However, supporters of the Blockchain, as well as app developers are pinpointing to the tech as the latest thing for a native advertising ROI.

Blockchain could hold the key to a more efficient bidding network between advertising agencies and app developers as far lower transactional fees than traditional intermediaries. Decentralized ad platforms hit at greater transparency among the advertisers where Blockchain is a “smart contract” which can help in eliminating fraud and ensure the efficiency of their ad Advertisers and technologies are in need to work together to develop practical applications for in-app advertising but however the points in the current trend collaborates in 2019. Marketers can leverage the latest tech and marketing developments to improve user’s experience and the conversion rate to minimize their incurred costs.

So the above-mentioned content was about an In-app advertiser where the app developers are provided with immense benefits for engaging the ad inventory of mobile apps, with the help of advanced mobile apps plugins that support and serves for Android and IOS mobile operating systems.